Privacy Policy

At Fiire, we respect your privacy. No one wants their private browsing information used or shared, and we get it. The following privacy policy outlines our methods. By visiting and using our site you are legally consenting to this policy, so please read it carefully. We also have included amendments to account for the European Union General Data Protection Regulation (GDPR). If you are a European Union or European Economic Area resident, this policy provides you with information about rights and choices you can make with regard to your personal data.

This privacy policy may be updated occasionally as our own policies and methods change, so if you have an interest in this sort of thing, check back here regularly. By using our website you will be deemed to have consented to this policy and our data processing activities.

Information Collection

The information we collect at Fiire includes anything you provide directly to us (signing up for newsletters, etc.) as well as info collected automatically via cookies.

Direct Info Collection

If you create an account with Fiire, you will be required to provide certain personal information (name, email, password, etc.), and if you contact us directly, you may also be submitting certain personal information (name, email), so please be aware of this.

Automatic Info Collection

The server automatically stores certain “usage data” when users visit our site. This may include computer IP addresses, type, and operating system, as well as type and version of the browser used to visit the site, the referral URL, page views, time, date, and the length of your visit, and some other analytical data.


For those that don’t know, cookies (not the kind you eat) are small bits of information recorded in your browser when you visit our site, so that visitors are remembered and that your next visit to our site is more personalized. One type of cookies are session cookies, such as your log-in info or items you have saved in your shopping cart. These go away when you close out your browser. The other type are persistent cookies, which, you guessed it, stick around. Fiire uses persistent cookies to understand how users utilize our site and improve it for your next visit. This includes factors like bookmarks and favorites, choice of language, and the like.

You can control cookies by accessing your browser’s settings and choose to delete them if you wish when you are done with your visit to Fiire. If you choose to do this, however, certain aspects of our site may not function as intended and some or all of your preferences may not be saved.

We also permit some third parties, such as Google Analytics, to collect anonymous information when you utilize our site. These third parties may set up third party cookies or web beacons for these information collection purposes. This information may be non personally identifiable, such as the ads you click on or your browser type. These cookies also help us, by letting us know if users purchase products through the affiliate links we provide on our site (in which case we earn an affiliate commission). The info generated via these processes also helps us serve ads or promote products that might interest you.

To learn more about this or to opt-out of these cookies and advertising practices, visit the Network Advertising Initiative or Digital Advertising Alliance.

Legal Grounds to Lawfully Process Personal Data

For EU/EEA residents, Fiire will seek to rely on particular lawful bases for personal data processing activities in compliance with the EU GDPR. We will only process such data for the specific purpose for which the data was obtained. Below are the legal grounds that we rely upon in particular circumstances for the processing of this data.

Your consent

We will process certain personal data on the basis of your consent. This includes for example where you permit us to use your data for marketing purposes or transfer it to third-party service providers.

Contractual necessity

If you negotiate or enter into a contractual relationship with us, we will process your personal data as is necessary for entry into, or performance of, a contract with you or in order to take steps at your request prior to the entry into contact.

Compliance with legal obligations

We may process your personal data to comply with any legal duty for which certain data need to be processed under EU law.

Legitimate interest

To the extent that processing does not override your rights and freedoms, we may process your personal data as is necessary for the purpose of a legitimate interest pursued by us or by our suppliers, affiliate contractors, and service providers.

Information Disclosure

We will not share any of this information outside of Fiire without your express consent. That said, we may disclose your information for legitimate business purposes such as acquisitions or mergers, dispute resolution, and the like, or if we are required to do so by law enforcement or public authorities, or in cases of fraud, criminal activity, or any violation of our terms and service.

External Links

When you click on links on Fiire, they may direct you away from our site. The links we include are there for informational purposes only and do not constitute an endorsement or approval of the product or content on said sites, nor does the inclusion of these links constitute a warranty that the products or content said sites are secure or reliable. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Data Retention

Fiire will only keep your data for as long as is required for the purposes for which it was collected (or to comply with legal obligations). We will erase all data that is no longer needed but may retain certain data for our own internal analysis purposes. This data is only kept for short periods and to improve the function and security of our website.

Data Transfer

If you are an EU resident, your information, including personal data, may be transferred to, and stores in computers located outside of your country where data protection laws may differ from those applicable in your country. If you are located outside the United States and choose to provide personal data to us, please note that we receive such data and process it here. Your consent to the use of such data and this Privacy Policy constitutes your agreement to the handling of personal data in this way.

Data Security

We care about the security of your personally identifiable information. Fiire has adopted technical and organizational measures to ensure the personal information submitted on the site is and secure. Our site uses Secure Socket Layer (SSL) encryption technology to protect personal data from unauthorized access, disclosure, or acquisition. Nevertheless, we cannot guarantee that unauthorized third parties will not be able to defeat our security measures. Accordingly, we do not make any data security warranty.

Google Analytics

Our site uses Google Analytics and Google Analytics advertising to help measure, collect, analyze, and report web traffic and usage data. It also helps us assess and improve the effectiveness of our website and as well as marketing and advertising campaigns. These third-party services use cookies which are set by Google. Google Analytics. You can opt-out of Google Analytics. We do not use these tools to collect personally identifiable information of visitors to our site. We do not links or associate analytical information with the identity of a specific user or device. We also use Google AdSense to deliver and serve ads basing on your previous interaction with our website and other sites that use Google advertising services. Google AdSense uses a double-click Dynamic Advertising Reporting and Targeting (DART) cookie to serve targeted ads based on what’s relevant to the user. This helps us to measure the effectiveness of our ad campaigns and make our marketing and advertising efforts more efficient. Please note Google’s behavioral tracking and advertising is subject to Google’s privacy policies. When you visit our website, we will notify you about the use of cookies and provide you with the opportunity to accept or decline the use of cookies. We also use web beacons (also called pixels, tags, web bugs, or tracking bugs) to collect information on website usage, user behavior, track conversions, and performance of our ad campaigns. For example, we use Facebook pixels to understand users who come to the site via Facebook, the products that were purchased, the ad that referred you to the site as well as gain insights into the performance of our marketing efforts and strategies. To understand Facebook’s interest-based ads and how to opt-out, please review Facebook’s data and privacy policies.

Notice of breach

In the event that a personal data breach may result in a great risk to your rights and freedoms, we may as soon as is practical notify you of the breach and provide you with information explaining the nature of the breach, contact information of our data protection officer as well as the likely consequences of that breach.

Complaints and Contact information

If you have any questions regarding this privacy policy or our data collection and use practices or need information on how to exercise any of your rights specified herein, please contact us via email at [email protected]